Google Ventures into DNS Too !

The Big-G of online search and advertising, Google has released a new has launched a new public DNS service which can dramatically increase online speed & performance for web users.

This public DNS service can be configured by users to access via their own Internet connections.
Domain names readable by humans are translated by DNS servers into physical IP addresses of email, web and other Internet servers, allowing users to steer using URL or Uniform Resource Location names rather than numerical quad-dot addresses which are employed to approach servers on the Web.

We all know that currently the ISP or Internet Service Provider of users handles the DNS services however, Google declares that its in-house public DNS service will provide superior performance than most ISPs are currently offering.
Google Product Manager Prem Ramaswami in one of his Google posts remarked, “The average Internet user ends up performing hundreds of DNS lookups each day, and some complex pages require multiple DNS lookups before they start loading. Our research has shown that speed matters to Internet users, so over the past several months our engineers have been working to make improvements to our public DNS resolver to make users’ web-surfing experiences faster, safer and more reliable.”

Ramaswami emphasized that the idea behind Google’s new DNS service is not simply to build up customers, but also to incentivize ISPs everywhere to perk up the performance of their very own DNS services.
With Google’ s latest move into DNS services, it has become easier for users to actually avail them. Users looking on to choose Google as their DNS provider can root around in their network settings by configuring them to use the IP addresses 8.8.8.8 and 8.8.4.4 as the primary & secondary DNS servers respectively. Let’s see how the ISPs respond to this tactical move of Google.